This logo was designed for a new dynamic health food company. The first product they wanted to bring to market was a bespoke, antioxidant enriched coffee.

The main USP behind the product was that it could offset some of the negative effects associated with caffeine by including a complex calcium and antioxidant solution at the point of production.

We designed an icon which demonstrated both the Yin and Yang principle of balance behind the product but also through the use of the cup, we were able to highlight the fact that the product was in fact a brand of coffee. While it may seem obvious, it was imperative that the consumer understood straight away what the product actually was.

The colours used were fresh and contemporary and we carried the “balance” principle through to the press ads and further marketing collateral.